Natalie Winters, an on-air personality with Steve Bannon’s “War Room,” announced that she has launched a line of women’s clothing.
She’s So Right, launched earlier this week by the 22-year-old Winters, is inspired in part by the young founder’s disdain for the Chinese Communist Party and its stranglehold on the American economy.
“I feel like my lifelong goal has been to take down the Chinese Communist Party and end our reliance on it,” Winters told The Tennessee Star Thursday afternoon.
“I got kind of tired of having to buy into that model,” Winters said, noting that all of her clothing is made in the USA. “I want to give consumers the chance to not buy into the America-last model. I’m keeping everything in-house and I worked on the designs with screen-printers in LA.”
Winters told The Star that she is also tired of the traditional right wing political attire, which she sometimes finds too caustic and not particularly amenable to women.
“[She’s So Right] designs are very specific to women, they’re very feminine,” she said. “That’s what’s unique about the brand.”
“We’re the side that says men are men and women are women,” she added, noting that conservative women should have fashion options that fit their body types.
On her site, Winters’ women’s tanks, tees, sweatshirts, hats and accessories boast slogans like “Don’t Tread on Me Pretty Please,” “Low Social Credit Score,” and “More Insecure Than The Border.”
Winters told The Star that since the brand’s launch, she has sold more than 300 pieces of merchandise and that she plans to continue to grow her messaging, which is not just limited to politics.
One design says “Seed Oil Free Wellness Club,” a nod to the growing movement that has blossomed on the political right but is becoming more mainstream against seed oils that are often found in fried and highly-processed foods.
“There’s a need for it, and for political clothes that you can wear with one of your friends who doesn’t agree with you and not be embarrassed,” she said.
“If you don’t want to buy made-in-China products, you can buy the same quality products at the same price,” she said. “Frankly, I think it’s cute enough that they’re gonna ask you where you got it from and it’s gonna start a conversation.”
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Pete D’Abrosca is a reporter at The Tennessee Star and The Star News Network. Follow Pete on Twitter/X.
Photo “Natalie Winters” by Natalie Winters.
